Workshop title: Moving User Experience into a Position of Greater Corporate Influence.
Why is it that at a time when user experience (UX) expertise is in high demand, countless UX professionals continue to feel misunderstood, undervalued, and unable to contribute to the success of the businesses for which they work in the ways and to the extent they can and often should?If you'll be in the NYC area on September 8, I hope you'll consider joining us.
Why is it that at a time when UX is becoming a critical marketplace differentiator, countless companies continue to not utilize or position user experience professionals in such a way as to enable them to effectively contribute to the formulation of business strategy?
What can be done to change this? What can YOU do to move UX into a position of greater influence where YOU work?
Explore and formulate answers to these questions in a special workshop led by Richard Anderson, UX practice, management, and organizational strategy consultant and incoming Co-Editor-in-Chief of interactions magazine.
This highly interactive and participatory workshop will borrow elements from the very successful multi-session “Managing User Experience Groups” course Richard has co-taught in Silicon Valley, from the highly praised “Moving UX into a Position of Corporate Influence: Whose Advice Really Works?” interactive session from CHI 2007, from related workshops Richard has led within various companies, and from a multi-session “User Experience Managers and Executives Speak” course Richard will be offering in Silicon Valley next spring.
(This workshop is intended for all who want to and can impact how user experience is addressed in their places of work, but might be particularly valuable for people in management roles.)
For more information and to register, see Victor Lombardi's Smart Experience website. Readers of my blog can use the code "FOSE" for a 10% discount off of the special short notice registration fee.